Brazil farmer aims to fetch near $20,000 per bag of rare eugenioides coffee - Reuters

A Brazilian farmer is attempting to sell bags of eugenioides coffee for approximately $20,000 each, capitalizing on the extreme rarity of the bean variety. Eugenioides is one of the world's rarest coffee species, with minimal global cultivation and limited commercial availability, making it highly sought by specialty coffee collectors and high-end roasters. The price point—roughly 100 to 200 times higher than commodity-grade coffee—reflects both scarcity and the growing market for rare, traceable agricultural products among wealthy consumers. The sale underscores how specialty coffee has become a luxury good, with certain varieties commanding prices comparable to fine wine or premium tea. Success in this venture would signal strong international demand for ultra-rare coffee genetics at collector-level prices.